Impact Measurement: How Much Is Too Much? How Much Is Not Enough?

Devin Thorpe just released the conclusion to his three-part series on Impact Measurement. With it, he seeks balance. Having previously established the "why" and to some extent "how" of impact metrics, the long-time Forbes contributor now taps the collective and diverse thoughts of a dozen impact investing experts to answer the question "how much" reporting should investors expect.

The CAPROCK Group is honored to have a voice in this discussion and leans on years of experience to back the advice of our cofounder, Matthew Weatherley-White.

When investors and entrepreneurs are well aligned in goals and objectives, it is easier to settle on appropriate measurement metrics, the experts say.

Matthew Weatherley-White cautions, "Too often, grantors and investors want to see metrics that reflect their values rather than the operations of the entity."

"Social entrepreneurs, particularly in those critical start-up years, should foreswear the kind of broad, catch-all 'values based' expectations that our community tends to place on an enterprise," Weatherley-White continues. "An example might be a retail-focused franchise-model water purification business in highly urbanized areas of Africa. Their metrics could be simple: liters of water purified, liters sold, number of unique customers, perhaps something about gender diversification in their franchisee base, etc."

Read the full article here.

This article was written by Devin Thorpe for Forbes.


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