Archive - Stanford

Jan
15
2013

An Early Morning Meditation On Being A Pioneer

Tom's point (and I've heard it argued before, but always from the purely environmental perspective... which tends to get a bit idealistic and impractical in terms of implementation) is that using coal is not evil. Quite the opposite. Coal use is the inevitable consequence of failing to set the rules such that the actual cost of using the commodity is reflected in its price. Full-cost accounting is no new concept, so I don't want to imply that Tom is somehow waving a magic wand over a problem that nobody has been able to crack. But he is the first person I've heard talk about it from the perspective of the CFO rather than from the perspective of the guy who lives downwind from the coal-fired plant....



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